EMAIL BLASTS
A large part of my role is to create and code emails that are sent out to our email subscribers through Klaviyo. These email campaigns are designed to be sent out to all subscribers, as well as flows to be sent to subscribers who haven't opened the email already. Utilize Adobe (Illustrator and Photoshop), HTML, and CSS.
LOOBOOKS & LINESHEETS
I create the Lifestyle Lookbooks and Image Linseheets that are used by the sales team as selling tools and are sent to existing, or new potential buyers. Utilize Adobe InDesign
WEBSITE REDESIGN
Part of my role has consisted of recreating the brands overall aesthetic and digital appearance. In order to do so, I am a part in assisting at photoshoots that has allowed us to redesign the look of our website with our Ecommerce images. We believed it was important to showcase our bathing suits in a way that allows our customers to see all details and textures. Utilizing Shopify.
SOCIAL MEDIA CONTENT
While recreating the brands overall digital appearance, we learned how important having constant content is for all social media platforms as well as email blasts. It's important to keep the customer engaged with new images. I have been involved in the planning of lifestyle photoshoots by creating mood boards to show to photographers, as well as styling the shoot with different props and accessories.